The target

Marylise stands for innovation, creativity and progress. Its objective is to further consolidate its position as a leading international bridal gown company and grow with its collections.
The company implements stringent design and quality standards to produce superior dresses that deliver value for money. All the brand collections adhere to a lifestyle philosophy featuring a distinctive brand signature.

The collection

Marylise stands for clear-cut, contemporary design and high quality detail. A perfect fit and specially selected fabric qualities form the starting point for the collection for a very special occasion.

Creation and production

Following extensive trend-scouting programs and market analyses in the global capitals, the creative team develops specific collection themes that are subsequently translated into prototypes with the aid of model developers. A unique mix comprised of technical components and production methods is ascertained for each piece. This process implements the latest CAD technology and results in the first so-called zero collection. The pieces ultimately chosen for the collection are then reproduced in the various Marylise facilities to serve as faithful samples when presented to potential buyers.

Communication

The goal of Marylise communication and marketing is to ensure a globally consistent corporate and brand presentation.